The Ramp Champ Story

How Did Ramp Champ Become Australia’s Largest Ramp Retailer

Can I paint a picture for you?

Let’s rewind to 2012. You need a ramp, perhaps for construction machinery, mobility access, your vehicle or even your beloved pet.

You start shopping around, but there’s a problem. The options are pretty scarce. You’d be lucky to find more than one brand on the shelf.

And getting the right advice? That could be just as difficult. When a supplier only stocked one type of ramp, naturally, that was often the ramp they recommended.

Sounds like a headache and a half, right?

That was the problem with shopping for ramps in Australia. There was plenty of room for more choice, better advice and a supplier that actually specialised in ramps.

Fast forward to 2016, and Ramp Champ was born with a fairly simple idea: give Australians more ramp options in one place and provide practical advice to help them choose a ramp that suits what they’re actually trying to do. 

That idea still guides us today.

We don’t try to be a jack-of-all-trades.

We’re ramp experts.

Why Was Ramp Champ Started?

Solve industry gaps by addressing firsthand operational challenges.

I’m Matthew Scott, the founder of Ramp Champ.

Before Ramp Champ, I used to grind it out in the civil construction industry. Think heavy machinery, long days, muddy worksites and plenty of hard slog.

Don’t get me wrong, I loved working in civil construction. But I had a hunger for something more.

Working with construction machinery also meant dealing with ramps, and I kept running into the same problem. Finding the right ramp was harder than it should have been, and getting genuinely useful advice wasn’t much easier. 

I saw a gap in the market.

Australia needed a ramp supplier that offered customers more choice and helped them find a solution based on what they actually needed.

I knew the target audience because I was the target audience.

So, I started Ramp Champ as a side hustle.

And I worked hard. Really hard.

There were 4 am starts, customer calls during lunch breaks and plenty of nights falling asleep over the laptop.

But the goal was simple: look after every customer and help them get the right ramp for the job.

That principle has stuck with us ever since.

How Did Ramp Champ Get Started?

Leverage early customer feedback to refine product strategy.

Like most businesses, Ramp Champ started small.

Very small.

Our early range included two types of construction machinery loading ramps from Sureweld and Digga. We also sold dog ramps and steps from PetSafe, known as Solvit at the time and car service ramps from Stanfred.

Then came July 2016.

We sold nine ramps.

Nine sales might not sound like much today, but the number wasn’t what mattered. Each order was a chance to understand what customers were looking for, where they were struggling and how we could make buying a ramp easier.

Those conversations helped shape what Ramp Champ became.

How Did Listening to Customers Shape Ramp Champ?

Utilise interactive selection tools to simplify buying choices.

As more customers came to us, something became pretty clear.

People didn’t just need more ramps. They needed a simpler way to work out which ramp was right for them.

Choosing a ramp can depend on several things: the height you need to overcome, ramp length, gradient, load capacity, width, surface, available space, and of course, what will actually be using the ramp.

A ramp for loading a mower has very different requirements from one used with a wheelchair, construction machine or family dog. 

That’s why practical advice became such an important part of what we do.

Over time, we expanded into dog ramps, wheelchair ramps, aluminium loading ramps, kerb ramps, and plenty of other applications. 

We also developed online tools and forms that ask many of the same questions a knowledgeable salesperson would ask.

The idea is simple: take some of the guesswork out of buying a ramp online. 

How Did Heeve Come About? 

Customer feedback didn’t just influence the ramps we stocked. It also showed us where products themselves could be improved.

That eventually led to the development of our own brand, Heeve.

And the job didn’t finish when the first products launched. 

We’ve continued refining the Heeve range based on what customers tell us and how their needs change. 

Today, Heeve products cover a wide range of applications, from pets and accessibility ramps to loading, driveway and commercial solutions.

For us, product development starts with a practical question: 

What problem does the customer need to solve? 

Develop product solutions based on user feedback.

Where Is Ramp Champ Today?

We’ve come a fair way from one bloke working on a laptop.

Today, Ramp Champ helps people and businesses around  Australia find ramp solutions for homes, pets, vehicles, construction sites, warehouses, workshops, businesses and plenty of situations in between.

Trusted brand offerings to find compatible equipment.

Our range has grown to more than 1,000 products across a wide range of brands 

That means customers can compare different options instead of simply taking whatever happens to be available. 

Our range covers:

• Aluminium loading ramps
• Wheelchair and accessibility ramps
• Dog ramps
• Kerb and driveway ramps
• Motorcycle, ATV and vehicle ramps
• Construction and machinery ramps
• Loading dock solutions
• Commercial and materials-handling equipment
• Custom-made ramps

We’re an online retailer, so customers can browse and order from around Australia. We dispatch products from our warehouse or partner warehouses, depending on the item and delivery location.

The range has changed enormously since 2016. 

The reason behind it hasn’t.

Help customers find the right solution.

What Makes Ramp Champ Different?

Utilise task-specific ramps for diverse vehicle access needs.

Having plenty of ramps to choose from is handy.  

But range alone doesn’t solve the customer’s problem.

Knowing which ramp to choose does.

A loading ramp that works brilliantly for a mower might be completely unsuitable for a piece of construction equipment. A wheelchair ramp needs to suit the rise, available space and intended use. A dog ramp needs to work for the dog and the height and space where it’ll be used.

That’s why we’ve spent years building our product knowledge alongside our range.

Our team helps customers compare products based on what they’re actually trying to achieve. We also continue to publish practical guides and provide direct support when someone isn’t sure what they need.

Sometimes that means helping a customer choose a product we stock. 

Other times, a standard ramp simply won’t do the job and a custom-made solution makes more sense.

Either way, getting the right ramp matters more than simply getting a ramp.

What Recognitions Has Ramp Champ Received?

Consistently delivering quality builds lasting customer trust.

We’re proud of how far Ramp Champ has come, but recognition means more when it reflects customers’ experiences.

Ramp Champ has been named ProductReview Best Hardware Store for four consecutive years: 2023, 2024, 2025 and 2026.

Along the way, we’ve also helped thousands of customers across Australia find solutions for their needs.

The recognition is great to see, but what matters most is the experience each customer has, from finding the right product through to ordering, delivery and support.

And in a way, that brings us back to those first nine orders in July 2016.

The business might look very different now, but we still want every customer to receive the same level of care and attention that mattered.

For us, every order still represents someone trying to solve a problem. 

What’s Next for Ramp Champ?

We prioritise customer feedback to deliver practical solutions.

Our approach remains pretty simple:

Listen to our customers.

We never want to fall into the trap of doing something simply because “that’s how we’ve always done it”.

We’ll continue looking for useful products, better technology and simpler ways to help customers choose and buy ramps. We’ll keep listening to customer feedback and using what we learn to improve our range, our Heeve products and the experience we provide.

Because no matter how much Ramp Champ grows, the customer still needs to be the main character in the story.

They have somewhere they need to get, something they need to load, an access problem they need to solve or a job they need to get done.

Our job is to help them find a practical way forward.

That’s how Ramp Champ started.

And that’s how we plan to keep ramping it up.

Need Help Finding the Right Ramp?

Not sure which ramp suits what you’re trying to do? No worries. 

Have a look through the Ramp Champ range or get in touch and tell our team a little about your situation.  

We'll help you narrow down your options and find a ramp that suits the job.

Find the right ramp for your needs.